E-commerce on a Rebound?

After the dot com burst in the early part of the century, many have treaded cautiously in the E-commerce domain. In India, thanks to the "shining economy" and a young, vibrant, enthusiastic workforce from all parts of the country, including small towns and villages are spending away despite the global meltdown and the shaky stock market.

Partly because of the boom in the smartphones industry and thanks to a slew of "cheap tablets" from vendors like Reliance, Beetel, and from lesser known companies like Lakshmi Access Communications, the prices are going down, some below 20K INR and even less.

Also, apart from the big players like eBay, Amazon, etc, there are a number of small players crawling the web and gaining a lot of customers.

Some of them include - flipkart.com, naaptol.com, rediff shopping, indiatimes shopping, etc.

New players like Myntra, snapdeal, yebhi, futurebazaar, fashionandyou, indiaplaza, etc are also taking a pie of the huge market share available in India.

There are also a number of Coupon sites mushrooming all over like Groupon, etc.

The market is full and as it has become cut-throat, the margins of the sales are thinning and the business owners are counting on the mass of the customers to keep themselves above the water and keep showing profits at the end of each Quarter.

Some of them are being acquired by the big sharks who want to cut down the competitors in an already burgeoning marketplace, others seem to be just hanging on.

Whatever be the other side of the story, the young and restless have a huge array of online stores beckoning them for their spoils.